Crowne Plaza
Role: Lead digital, UX, visual design
Team: Will Barker, Jenny Winfield, Miha Feus, Lars Svennbeck
Ignition is a new meeting and working experience, housed in the lobby of Crowne Plaza hotels that incorporates a new suite of brand, space, furniture, service role, food and beverage offers, digital tools, and business strategy.
The concept is designed to increase travelers productivity and launched with two pilots in Atlanta.
Huddle spot with integrated iPad and whiteboard wall
Ignition has everything from single-person Pods, to the Nooks and Huddles for four-person impromptu meetings, to the 10-person Apartment (bookable by the hour).
Apartment meeting room
Book Apartments from iPad on the wall outside the Apartment
Set time and see price
Order food to where you are
Order plates for individuals or trolleys for groups
Animation when waiting for food
Order beer during the evening by pressing a physical beer button under the iPad
Order coffee during the day by pressing a physical coffee button under the iPad
Always open marketplace
Self-service checkout with card reader
The Host provides support and help
A new role, the Host, provides peer-style support, whether greeting guests' guests, helping with meetings, or sourcing local restaurants for a client dinner.
Get support from the Host or call them over
